Do you know what “greenwashing” is?

Do you know what “greenwashing” is?

Greenwashing has become a prominent and significant topic in the field of sustainable development. Greenwashing refers to the practice where companies or brands make unreasonable and misleading claims about their products being more environmentally friendly, in order to gain public favor and enhance their marketing effectiveness.

As the urgency and importance of sustainable development increase, more organizations are realizing that aligning with sustainability can yield benefits. Consequently, they promote their sustainability initiatives as a crucial means of shaping their brand image. However, certain sustainability claims or activities may contradict the actual behaviors of the organization, which is the essence of “greenwashing.”

 

So, how can one determine whether an organization is genuinely environmentally friendly or simply engaging in greenwashing?

As a clothing manufacturing group that implements green principles from the top down, SYS practices “true green” in several areas:

  • Eco-Friendly Materials and Production
    SYS is committed to using environmentally friendly materials and owns its own ranch to ensure responsible and traceable raw materials. They recycle old polyester bottles to produce regenerated fibers.
  • Transparency and Information Disclosure
    Through our official website, you can access information about our factories and weaving production. High transparency allows consumers to understand the production process of our products, ensuring the sustainability and ethics of our supply chain.
  • Sustainable Certifications
    Various certificates published on our website indicate that we have achieved high standards in social and environmental performance, transparency, and legal accountability.
  • Labor Rights and Social Responsibility
    SYS has multiple factories and overseas offices in Southeast Asia, focusing on worker welfare, understanding employee situations, and establishing a comprehensive compensation and benefits system to support their livelihoods. We also organize donation drives for disaster-stricken and epidemic areas, visit worker employees, and distribute charitable clothing.

 

As of 2023, data shows that sustainable products manufactured by SYS account for 84.26% of all our products. Over the years, we have actively participated in environmental protection, aiming to illuminate the world with our carbon footprint.

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